Newsflash

At the end of yesterday, the third day of this plastic-minimal life, we had reached £390 in sponsorship money. That is 39% of our £1,000 target. If supporters keep supporting us at this rate, we could double our target by the end of the month. You never know.

So we have decided to add another charity, to which we will donate all money raised beyond the £1,000 target.

The charity is Plastic Oceans, which aims to become part of the solution to ridding the ocean of plastic by changing the world's attitude to plastic within one generation. They are working with consumers, manufacturers and retailers to influence collective actions that lead to policy change.

They might be more effective even than my letters to Boots, Clinique and Waitrose...